In this era of instant or quick gratification, people do not have the patience or wish to take the effort on a sustained basis to achieve desired results. They want things to happen quickly and with least effort expended. Unfortunately, this thinking has also extended into the field of body toning and weight reduction where the trend is to gulp down slim pills and other muscle promoting supplements to lose weight or get muscles quickly instead of working at achieving the same through sustained physical activity and through exercises. The results have not exactly been healthy from a long term perspective and people are realising the fact that nothing in life is comes free or without its quota of hard work. Reebok though has tried to be innovative by trying to encourage people to put to use the special Reebok trainers that they have developed which will lead to better toning of the calf muscles as well as those of the buttocks by just sporting them while walking.
The brand has tried to appeal to the instant